Partnering with other agents, tapping vendors for leads and using publicist among suggestions from top-producing agents are great ways to become a real estate agent.
There’s no one secret to succeeding in real estate. Here are nine ways to become a real estate agent that could help you get off to a fast start.
1. Partner with other agents
Perhaps a particular buyer or seller is not a great fit. Or maybe their price point isn’t in your ball park.
Rather than turn these prospective clients away, you might co-list or co-represent them with competitors.
Partnering with another agent is also a way to protect against altogether losing a prospect to a competitor.
2. Use a publicist
For as little as $500 a month, you can leverage a publicist’s relationships with journalists to help position you as the local authority for all things real estate and start becoming a successful real estate agent.
3. Offer stories to reporters
Reporters are always hunting for story angles. Rather than merely suggest that they use you as a source, hand them scoops they will love.
Are large garages or guest houses trending? Let them know. Do you know about recent news or developments in a neighborhood? Fill them in.
4. Tap vendors and investors for leads
Do you or does one of your contacts know vendors and investors? Becoming a real estate agent often depends on developing key strategic relationships. Property managers, real estate investor, technology vendors and so on can be a foundation for your real estate business. Accountants and lawyers also tend to be particularly strong sources of business.
5. Host lots of open houses
Hosting many open houses is critical for becoming a successful real estate agent Open houses can be the best thing when you do not have business,. They cost nothing to host them, help to reeling generate leads and are great to familiarize yourself with a neighborhood and its residents.
6. Don’t turn down any deals
Early on, becoming a real estate agent means never turn a buyer or seller away. Some transactions may not translate into big commissions. However, they might lead to more business over time as you increase your portfolio and network.
7. Nurture relationships with past clients and referral sources
Send market updates, just-listed cards, just-sold cards, and birthday and holiday cards to past clients.
Take former clients, networking contacts and influencers out to lunch.
Start a newsletter.
8. Cultivate an online presence
Having a well designed website that ranks high in search results is a more cost-effective and sustainable online marketing strategy to become a successful real estate agent than buying search engine advertisements, panelists said.