If you’re a real estate agent and you’re wondering why you’re not getting responses, it could be because you have a boring bio. Your bio should be appealing to potential buyers and before you post the bio, write a list of five to ten things that differentiate you from the competition. Then write a paragraph about these qualities and use it as your bio. If you need assistance, read articles on www.realtor.org about writing a successful bio.
Talk in detail your about what motivates you as a real estate agent. If you grew up in homeless shelters as a child and in group homes, discuss how those experiences inspired you to choose a career where you can assist low-income families find affordable and high quality homes to live in. Share success stories in your bio. For example, if you were responsible for influencing a few local nonprofit organizations in their decisions to build low-income housing complexes in the community, state this in the bio. Or if you received community service awards for your work in real estate, include it in the bio. Never exaggerate your successes because it’s unethical and unprofessional.
Don’t make the bio all about your real estate career. Buyers like fun facts about professionals, include some interesting facts about yourself. If you’re an avid music fan, talk about your music collection or how you regularly make guest appearances on local radio shows.
Include your best picture on the bio. It doesn’t have to be a full picture, just a head shot. Before you take the picture make sure your hair is well-groomed and that you have a little makeup on if you’re a female agent. It’s best to take the picture with a digital camera and retouch the picture to ensure the best results. You can hire a photographer or get a friend to take your picture.