///Rentals

The Case For Rentals – Part 4: “Customer Service is Key”

Customer Service: It's making a comeback Is it smart business for an agent or brokerage to say these words? “I’m sorry.  We can’t help you with that. Your best bet would be to call one of our competitors.” The obvious answer is no! However, as surreal as it may seem, I know of agents that [...]

2017-04-04T02:39:47+00:00By |Categories: Rentals, Tips and Tricks|Tags: , , , , |Comments Off on The Case For Rentals – Part 4: “Customer Service is Key”

The Case For Rentals – Part 3: “Sphere of Influence”

What is a Sphere of Influence? We have all heard the saying “It’s not what you know, it’s who you know”. The real estate business is very much about who you know. The term used these days is "sphere of influence" or SOI. Whether you are an individual agent or the owner of a brokerage [...]

2017-04-04T02:39:47+00:00By |Categories: Rentals, Tips and Tricks|Tags: , , , |Comments Off on The Case For Rentals – Part 3: “Sphere of Influence”

The Case For Rentals – Part 2: Cash Flow

Cash Flow is Everything I have a saying that I tell agents all the time “Rentals pays your rent and sales buy your home”. Agents that do rentals have much quicker and consistent cash flow. It just makes sense. The advantage to rent a few properties a month while you are waiting for your sales [...]

2017-04-04T02:39:47+00:00By |Categories: New York City, Rentals, Tips and Tricks|Tags: , , , , , , , , , |Comments Off on The Case For Rentals – Part 2: Cash Flow

The Case For Rentals – Part 1: Start Up Capital

Nothing works without “Start Up Capital” The rental side of the business has many advantages for both brokerages and individual agents. In this series I am going to outline many of the benefits to both companies and agents. The first topic that will be addressed is the capital required to launch a company or an individual career in real [...]

2017-04-04T02:39:47+00:00By |Categories: Investing, Rentals|Tags: , , , , , , , , , , |Comments Off on The Case For Rentals – Part 1: Start Up Capital

The G$ System: Maximizing Your Rental Business – Part 10: “Execution”

Execution is the key to success This is the final installment of this blog series “The G$ System: Maximizing Your Rental Business”. The big question left is “Are you doing it? Are you “executing” what you have learned in this series?” I have trained thousands of agents in my career and every month I teach [...]

2017-04-04T02:39:47+00:00By |Categories: Rentals, Tips and Tricks|Tags: , , , , , , , , , , |Comments Off on The G$ System: Maximizing Your Rental Business – Part 10: “Execution”

The G$ System: Maximizing Your Rental Business – Part 9: “Diagnosing Your Business”

Do you want to make more money? For most real estate agents the answer is a resounding “YES!” Unfortunately, at many companies if an agent approaches management and asks the question “How do I make more money?” the only real answer that management has is “You should work harder and longer hours and then you [...]

The G$ System: Maximizing Your Rental Business – Part 8: “Stay in Touch”

Stay in Touch with Previous Clients One of my core beliefs is that the only way this will be a great business for most people is when the majority of their leads are “repeat business and referrals”. Churning and burning new business or cold leads is no way to make a living. I believe the [...]

2017-04-04T02:39:48+00:00By |Categories: Real Estate Learning, Rentals, Tips and Tricks|Tags: , , , |Comments Off on The G$ System: Maximizing Your Rental Business – Part 8: “Stay in Touch”

The G$ System: Maximizing Your Rental Business – Part 7: “Closing”

Closing is an objective, not THE objective I believe that “closing” is overrated by most agents. Many agents ask me for advice on closing techniques. I don’t believe you need to be an “arm twister” to do well in this business. I have a fundamental belief that if you walk the right person into the right [...]

2017-04-04T02:39:48+00:00By |Categories: Rentals, Tips and Tricks|Tags: , , |1 Comment

The G$ System: Maximizing Your Rental Business – Part 6: “Like & Trust”

Do You Like Me? People do business with people they both like and trust. Trust implies professional competence and good service. Ask yourself what you do to get people to like you. You need a plan. Ask yourself how you get people to trust you. You also need a plan that you consistently apply to accomplish [...]

The G$ System: Maximizing Your Rental Business – Part 5: “Put It In Writing”

Get it in Writing Ask yourself what you do on the first appointment that impresses the rental prospect. If the answer is “I don’t know” or “Not much” you need to remedy the situation: Put it in writing. Every successful business gives new potential customers or clients “written information of value” designed to impress and [...]