A Study on 300,000 Listings Reveals What Words US Agents Use the Most “Your dream home,” “gleaming hardwood floors,” “soaking tub” or maybe “Sub Zero” and “wall of windows”— are you using the most powerful word combination to make your property stand out? Our analysis shows that the “tried and tested” phrases like “beautiful,” “spacious” [...]
Do You Like Me? People do business with people they both like and trust. Trust implies professional competence and good service. Ask yourself what you do to get people to like you. You need a plan. Ask yourself how you get people to trust you. You also need a plan that you consistently apply to accomplish [...]
Get it in Writing Ask yourself what you do on the first appointment that impresses the rental prospect. If the answer is “I don’t know” or “Not much” you need to remedy the situation: Put it in writing. Every successful business gives new potential customers or clients “written information of value” designed to impress and [...]
The Talent of Showing Property A large part of a real estate agent’s job description is: “Take people out and keep showing them property until they find one they want.” Sales agents know that they need to showing enough property so that the consumer feels comfortable making a decision. In my experience many agents doing rentals don’t [...]
Product Knowledge is Key Sales people in any industry are constantly reminded of the importance of knowing their product. In the real estate business a common axiom is “never show a property that you haven’t seen first”. Sales agents all across the country “caravan” every week and preview the new homes listed in their city [...]
More People, More Opportunity How many people do you need to work with? I have an answer but you need to come up with your own. It is a vital component of your business plan. My answer is 200 people per year or 4 new people a week. A top agent would close 50% of [...]
Tracking Performance: Who's Winning? Behavioral scientists have proven that the “act of keeping score” improves performance. Quite simply, rental agents should keep track of what they actually do. Every agent should track basic actions such as the number of new prospects they work, the number of properties they show, their total number of appointments, the [...]
If in 2011 Dumbo took everyone by surprise, ranking 4th in the top 10 neighborhoods, in 2012 another Brooklyn neighborhood grabbed the spotlight. Boerum Hill climbed to 6th place with a median sale price of $950,000, surpassing well known upper class neighborhoods like the Upper East Side, West Village and ultimately Dumbo. As our gentrification map shows, Boerum [...]
Shopping center and NYC commercial office space owner, Sam Tawfik, recently shelled out $12 million for 27 apartments off of Miami’s Biscayne Boulevard, with hopes of transforming the up-and-coming neighborhood into a 1990’s version of SoHo. "This is the time to be a New York seller and a Miami buyer," said Tawfik. "The upside is [...]
2012 was the year for luxury real estate in NYC, as many infamous addresses, historical settings, and even one of Manhattan’s most powerful buildings was up for grabs. From billionaires to business moguls, from a casino oligarch to a 22-year-old, buyers broke sales records in NYC residential real estate. Below you will find a compilation [...]