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The Case For Rentals – Part 3: “Sphere of Influence”

What is a Sphere of Influence? We have all heard the saying “It’s not what you know, it’s who you know”. The real estate business is very much about who you know. The term used these days is "sphere of influence" or SOI. Whether you are an individual agent or the owner of a brokerage [...]

2017-04-04T02:39:47+00:00 By |Categories: Rentals, Tips and Tricks|Tags: , , , |Comments Off on The Case For Rentals – Part 3: “Sphere of Influence”

The G$ System: Maximizing Your Rental Business – Part 10: “Execution”

Execution is the key to success This is the final installment of this blog series “The G$ System: Maximizing Your Rental Business”. The big question left is “Are you doing it? Are you “executing” what you have learned in this series?” I have trained thousands of agents in my career and every month I teach [...]

2017-04-04T02:39:47+00:00 By |Categories: Rentals, Tips and Tricks|Tags: , , , , , , , , , , |Comments Off on The G$ System: Maximizing Your Rental Business – Part 10: “Execution”

The G$ System: Maximizing Your Rental Business – Part 9: “Diagnosing Your Business”

Do you want to make more money? For most real estate agents the answer is a resounding “YES!” Unfortunately, at many companies if an agent approaches management and asks the question “How do I make more money?” the only real answer that management has is “You should work harder and longer hours and then you [...]

The G$ System: Maximizing Your Rental Business – Part 8: “Stay in Touch”

Stay in Touch with Previous Clients One of my core beliefs is that the only way this will be a great business for most people is when the majority of their leads are “repeat business and referrals”. Churning and burning new business or cold leads is no way to make a living. I believe the [...]

2017-04-04T02:39:48+00:00 By |Categories: Real Estate Learning, Rentals, Tips and Tricks|Tags: , , , |Comments Off on The G$ System: Maximizing Your Rental Business – Part 8: “Stay in Touch”

The Most Popular Real Estate Listing Keywords

A Study on 300,000 Listings Reveals What Words US Agents Use the Most “Your dream home,” “gleaming hardwood floors,” “soaking tub” or maybe “Sub Zero” and “wall of windows”— are you using the most powerful word combination to make your property stand out? Our analysis shows that the “tried and tested” phrases like “beautiful,” “spacious” [...]

2017-04-04T02:39:48+00:00 By |Categories: Real Estate Learning, Tips and Tricks|Tags: , , , |Comments Off on The Most Popular Real Estate Listing Keywords

The G$ System: Maximizing Your Rental Business – Part 6: “Like & Trust”

Do You Like Me? People do business with people they both like and trust. Trust implies professional competence and good service. Ask yourself what you do to get people to like you. You need a plan. Ask yourself how you get people to trust you. You also need a plan that you consistently apply to accomplish [...]

The G$ System: Maximizing Your Rental Business – Part 5: “Put It In Writing”

Get it in Writing Ask yourself what you do on the first appointment that impresses the rental prospect. If the answer is “I don’t know” or “Not much” you need to remedy the situation: Put it in writing. Every successful business gives new potential customers or clients “written information of value” designed to impress and [...]

The G$ System: Maximizing Your Rental Business – Part 4: “Showing Property”

The Talent of Showing Property A large part of a real estate agent’s job description is: “Take people out and keep showing them property until they find one they want.” Sales agents know that they need to showing enough property so that the consumer feels comfortable making a decision. In my experience many agents doing rentals don’t [...]

The G$ System: Maximizing Your Rental Business – Part 3: “Product Knowledge”

Product Knowledge is Key Sales people in any industry are constantly reminded of the importance of knowing their product. In the real estate business a common axiom is “never show a property that you haven’t seen first”. Sales agents all across the country “caravan” every week and preview the new homes listed in their city [...]

The G$ System: Maximizing Your Rental Business – Part 2: “More People”

More People, More Opportunity How many people do you need to work with? I have an answer but you need to come up with your own. It is a vital component of your business plan. My answer is 200 people per year or 4 new people a week. A top agent would close 50% of [...]